Dog Behaviour & Training The Cambridge Institute of
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Dog Food and Behaviour

Colin Tennant MA Chairman of the CFBA & CIDBT has many decades of canine practice and has observed that problem behaviour in pet cats and dogs can be linked to artificial additives in processed foods.


In essence, he believes that the same science which explains why humans should eat a more natural diet and reduce or stop eating highly processed foods - can and should be applied to what we feed our pet dogs and cats. He says “feed your pet what he was designed to eat”, food that is truly natural.


Natural Instinct Raw Food

Award winning pet food manufacturer, Natural Instinct is a company passionate about pets. Their raw food diet for dogs and cats follows the motto “you are what you eat” and their wholesome and delicious meals are the no stress, no mess way to feed raw!


Raw Dog & Cat Food

The raw food diet echoes the food hunted, scavenged and eaten by the ancestors of today’s dogs and cats and they sincerely believe that raw is the best natural option, feeding as nature intended, free from artificial additives, colours, preservatives and fillers.


Pets are an important part of the family and creating the right dog and cat food for them is a team effort. Natural Instinct work closely with a highly skilled Product Development Team including veterinary surgeon, Sue Armstrong and Pet Nutritionists. This gives it’s customers the assurance that they are feeding their pets the very best, just as nature intended. Food is the A keen supporter of British produce, all Natural Instinct’s recipes are made using only the best human grade, DEFRA approved 100% British raw meat and bone, fish from UK waters and the freshest vegetables and fruit.


Working for Dog & Cat owners

Natural Instinct is committed to education and take great pride in working with many professionals within the pet industry. Natural Instinct is proud to announce their partnership with the CFBA (Canine and Feline Behaviour Association) and CIDBT (Cambridge Institute of Dog Behaviour and Training). Education for pet owners is something that Natural Instinct feel very strongly about and are passionate about the complete wellbeing of dogs and cats. The CFBA and CIDBT work closely together.


The CFBA is the professional voice of the pet behaviour practitioner, their members are within the top ranks of the profession with a common commitment to achieve, maintain and direct the highest possible standard within the industry promoting pet education for pet owners in the UK which is key to improving the general care and welfare of dogs and cats in Britain.


Dog & Cat Education Courses

The CIDBT provides PROFESSIONAL education courses on dog and cat behaviour are written and managed by people who are experts within their respective disciplines, who work with the public in professional front-line dog and cat behaviour practice and is a Kennel Club KCAI Preferred Education Provider.


Sue Armstrong, Veterinary Surgeon who works closely with Natural Instinct, knows all too well from the many behavioural cases that she sees in practice just how important diet can be. These problems include hyper excitability, aggression, poor concentration levels and even the way in which animals are accepted in the home by their humans. In these situations dietary change to a natural raw diet has radically altered the outcome for some animals, in addition to a course of training.

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